Digital People Logo Digital People
Digital People | CRO & UX Partner

Turn More Of Your Existing
Traffic To Clients

Specialist CRO, analytics and UX research to uncover conversion friction and build an evidence-led optimisation roadmap.

Built for growth & ecommerce teams

You're investing in acquiring traffic. We help you understand what happens after visitors arrive — where they hesitate, what prevents them converting and what to test next.

Where we plug in

GA4 setup & analysis

Implement or repair GA4 measurement, event tracking and conversion reporting, then turn the data into clear optimisation priorities.

UX audits

Expert review of key journeys, landing pages and conversion friction, translated into a prioritised action plan your team can take to the client.

Behavioural analysis

Use heatmaps, session recordings and behavioural signals to understand where users hesitate, abandon or struggle.

A/B testing

Build hypotheses, prioritise experiments, design variants and create a structured testing roadmap focused on measurable commercial impact.

UX research processes

Establish repeatable research practices — research plans, customer interviews, usability testing, insight repositories and evidence-led decision making.

How we help growth teams

Get more from existing traffic

Improve conversion performance before simply spending more on acquisition.

Find where customers struggle

Use analytics, heatmaps and user behaviour to uncover friction, hesitation and drop-off.

Turn insights into action

Move beyond dashboards and observations with prioritised recommendations your team can actually implement.

Test before you guess

Build evidence-led hypotheses and experiments to understand what genuinely improves conversion.

Build CRO capability that lasts

Establish repeatable analytics, research and experimentation processes your team can continue using.

How we can start?

1. Diagnose

Understand where conversion opportunities exist through analytics, behavioural data and UX analysis.

2. Prioritise

Turn the evidence into a focused CRO roadmap — identifying what to fix, improve or test first based on potential impact.

3. Optimise

Implement and test improvements, measure the results and continuously build on what we learn.

Say Hello to Digital People

Luyanda

Luyanda

Founder

Andrina

Andrina

CRO Strategist

Dana

Dana

UX/UI Lead

Solly

Solly

Media Producer

Chris

Chris

Graphic Designer

Rob

Rob

Full stack Developer

Chloe

Chloe

Analytics & Tracking